--- title: 6 things digital marketers can learn from the TV show Suits description: In this post we zoom in on 6 things digital marketers can learn from Suits., and how you can apply them in the real world. image: https://blog.upperscore.be/hubfs/Imported_Blog_Media/5-things-digital-marketers-can-learn-from-tv-show-Suits.jpg --- [![Logo Upperscore medium](https://blog.upperscore.be/hubfs/Logo%20Upperscore%20medium.png)](https://upperscore-3480348.hs-sites.com) - Solutions ## Solutions Get a good understanding of how exactly we help your business forward ### [HubSpot revenue sprint Turn your HubSpot from a digital graveyard into a Revenue Engine](https://upperscore-3480348.hs-sites.com/hubspot-21day-sprint) ### [Discovery workshop Get tangible results and build lasting relationships with your target audience](https://upperscore-3480348.hs-sites.com/discovery-workshop) ### [HubSpot onboarding We set up your portal, with clean data ,the integrations you need and templates to help you get started](https://upperscore-3480348.hs-sites.com/hubspot/onboarding) ### [HubSpot support Need extra hands, or someone to fix issues? We provide expert support on your HubSpot portal.](https://upperscore-3480348.hs-sites.com/hubspot/support) - [HubSpot](https://upperscore-3480348.hs-sites.com/hubspot) ## [![HubSpot icon](https://blog.upperscore.be/hs-fs/hubfs/Hubspot%20product%20logos/HubSpot%20icon.png?width=20&height=20&name=HubSpot%20icon.png) HubSpot As HubSpot partners, we are specialized in onboarding teams, training users and fixing HubSpot portals](https://upperscore-3480348.hs-sites.com/hubspot) ### [![ProductIcons_MarketingHub_Icon_Orange](https://blog.upperscore.be/hubfs/Hubspot%20product%20logos/ProductIcons_MarketingHub_Icon_Orange.svg) Marketing Hub All your marketing in 1 place, powered by a powerful CRM platform](https://upperscore-3480348.hs-sites.com/hubspot/marketing-hub) ### [![ProductIcons_SalesHub_Icon_Orange](https://blog.upperscore.be/hubfs/Hubspot%20product%20logos/ProductIcons_SalesHub_Icon_Orange.svg) Sales Hub Let your sales team save tons of time on manual tasks so they can spend more time selling](https://upperscore-3480348.hs-sites.com/hubspot/sales-hub) ### [![ProductIcons_ContentHub_Icon_Orange](https://blog.upperscore.be/hubfs/Hubspot%20product%20logos/ProductIcons_ContentHub_Icon_Orange.svg) Content Hub A state-of-the-art CMS, AI-powered, for maximum content impact](https://upperscore-3480348.hs-sites.com/hubspot/content-hub) ### [![HubSpot icon](https://blog.upperscore.be/hs-fs/hubfs/Hubspot%20product%20logos/HubSpot%20icon.png?width=20&height=20&name=HubSpot%20icon.png) HubSpot onboarding Our certified HubSpot team helps you onboard on the platform the right way](https://upperscore-3480348.hs-sites.com/hubspot/onboarding) ### [![HubSpot icon](https://blog.upperscore.be/hs-fs/hubfs/Hubspot%20product%20logos/HubSpot%20icon.png?width=20&height=20&name=HubSpot%20icon.png) HubSpot training Train new users on your HubSpot platform so they can work efficiently and confidently](https://upperscore-3480348.hs-sites.com/solutions/hubspot-training) - [Resources](https://upperscore-3480348.hs-sites.com/resources) ## [Our resources Blog articles, whitepapers, tools, calculators and guides all in 1 place](https://upperscore-3480348.hs-sites.com/resources) ### [Insights We write articles regularly about HubSpot, inbound marketing, revenue operations and more](https://blog.upperscore.be) ### [HubSpot ROI Calculator Calculate your organization's ROI working with the HubSpot platform](https://get.upperscore.be/roi-calculator) ### [CRM powered marketing Get our free guide to CRM-powered marketing](https://get.upperscore.be/whitepaper/guide-to-crm-powered-marketing) ### [Lead generation guide Download our free guide to help you generate more qualified leads and build your pipeline](https://get.upperscore.be/whitepaper/b2b-lead-generation-guide) ### [HubSpot TCO Calculator Get a good understanding of your HubSpot TCO compared to other platforms](https://get.upperscore.be/tools/tco-calculator) - [Cases](https://upperscore-3480348.hs-sites.com/cases) - About us ## About Our values, principles, team and way of working ### [About us All about our values, partners, and how we work](https://upperscore-3480348.hs-sites.com/about) ### [Contact us Contact our team if you need any help with your HubSpot, marketing or sales](https://upperscore-3480348.hs-sites.com/contact) [BOOK A CALL](https://get.upperscore.be/book-your-consultation) content marketing # 6 things digital marketers can learn from the TV show Suits [Tom Staelens](https://blog.upperscore.be/author/tom-staelens) aug 9, 2023 --- At Upperscore, we’re big fans of the TV show Suits. I mean, like really really big fans. From the very first episode, we couldn’t help but be entertained and also inspired. For those who haven’t seen it: it’s a show about a fictitious law firm in New York, where the main characters face all kinds of challenges and drama, both in court and in their personal lives. A nice bonus is the way they are always dressed to impress. But we do think there are some lessons to be learned from it also if you work in a completely different industry. Here are 6 things digital marketers can learn from the TV show Suits. **[WHITEPAPER: Content marketing strategy in 10 simple steps](https://get.upperscore.be/whitepaper/content-marketing-strategy-in-10-steps)** ## Look after your appearance When Mike first starts working at Pearson Hardman, Harvey orders him to buy some suits. Not just any suits: expensive, nice looking suits. “People respond to how we’re dressed,” he says. It’s true and it’s backed up by science. And it doesn’t only apply to how you’re dressed: it applies to your website and social media as well. If you’re website still looks like it was built in the 90s, then good luck convincing anybody to trust you. But it doesn’t have to be that spectacular: people notice subtle things too, like spelling mistakes, bad pictures, certain elements not being there, or just the inconsistencies they see.  So take care of your online channels: it’s very often the first thing people see when they get in touch with your company, without you even knowing. Make sure this experience doesn’t scare them off. Your website, social media profiles, and emails should have a visually appealing design, reflecting your brand’s personality. ## Show confidence and resilience Confidence is at the heart of Suits. The main characters look so self-assured we as viewers are convinced they can take on any challenge. You could even say they are a bit cocky at times. And that’s ok IF you are good at what you do.  As marketers, we too need to believe in our abilities to get the job done. It’s not easy in a world that changes quickly, working with cutting-edge technologies that force us to adapt constantly. We need to be OK with taking risks, and we need to be able to bounce back from failures. Marketing can be a real rollercoaster, with great results one day and crappy results the next. But with the right attitude, we can turn setbacks into growth opportunities. ## Hone your communication skills Something that stands out in ‘Suits’ is the characters’ ability to communicate persuasively and convincingly. The snappy comebacks, the movie references, and the constant banter sound good and make the characters sound eloquent. And they make for great oneliners. Effective communication is key also in the world of digital marketing. Communicating is the essence of what we do. Whether it’s writing blog posts, crafting compelling email campaigns, or creating attention-grabbing social media posts, clear and concise messaging is the key to success. We can all take lessons from ‘Suits’ and apply some of them to deliver our next marketing message with confidence. ## Embrace change If you’ve watched ‘Suits’, you know that a lot is going on constantly and adaptability plays a major role. The show’s characters are always ready to pivot their strategies, switch gears, and adapt to unexpected challenges. Change is the only constant factor. Also in marketing, staying ahead of the curve is crucial. As marketers, we deal with new technologies every day. For example, look at what AI is doing today in [content marketing](https://www.upperscore.be/content-marketing/), or how quickly platforms like Google, Facebook, or Hubspot are evolving. We constantly have to be open to technological advancement, trends, and consumer behavior, always refining our strategies to stay relevant. ## Build strong relationships At the heart of ‘Suits’ is the dynamic between Harvey Specter and Mike Ross, showcasing the power of strong relationships. Both of them AND the lawyers they work with are constantly building relationships and trying to leverage them strategically to get what they are after. In the same way, successful digital marketing relies heavily on building and maintaining meaningful connections. That’s also what our company’s [vision and mission](https://www.upperscore.be/about-us/) are built on. Building relationships involves fostering engagement with your audience through personalized content, responding promptly to customer inquiries, and leveraging influencer partnerships.  Just as trust and loyalty drive the relationships in ‘Suits’, they are equally vital in building a loyal customer base in our world of digital marketing. ## Mistakes are fine Everybody makes mistakes in life, and the ‘Suits’ characters are no exception, even though they are fictional. What matters is how you handle them. In ‘Suits’ we see examples of Mike Ross making mistakes as a rookie lawyer. He admits his mistakes and then learns from them. He also finds solutions to solve the problem. Marketers make mistakes as well: content errors, misalignment with other teams around specific campaigns, or wrong emails happen all the time. People feel bad for making them, and that’s natural. But we can also see them as growth opportunities. What can we learn? Did a campaign fail because of the wrong assumptions? Where did these come from? What do the data tell us, and are there other conclusions we can draw? Dealing with mistakes also means we get opportunities to rectify them: that’s another chance to interact with our target audience. There you go! Who would have thought that a TV show about a bunch of high-end lawyers could teach us as marketers a thing or two? From dress to impress to embracing change and building strong relationships, ‘Suits’ has valuable lessons to offer. So next time you watch an episode, be ready to be inspired and learn something. And remember, in the world of digital marketing, just like in ‘Suits,’ success often comes down to how well you adapt, communicate, and present yourself. WHITEPAPER ### You content marketing strategy in 10 simple steps Are you unsure about how to manage your content marketing? This whitepaper helps you define your ideal content marketing strategy. [DOWNLOAD](https://get.upperscore.be/whitepaper/content-marketing-strategy-in-10-steps)   [content marketing](https://blog.upperscore.be/tag/content-marketing) ## Similar posts Strategy ### [What is wrong with (digital) marketing today](https://blog.upperscore.be/what-is-wrong-with-marketing-today) Tom Staelens nov 27, 2025 inbound marketing ### [How CMOs can lead their team to data and analytics success​](https://blog.upperscore.be/how-cmos-can-lead-their-team-to-data-and-analytics-success) Tom Staelens okt 27, 2023 content marketing ### [How the customer journey impacts your content marketing](https://blog.upperscore.be/how-the-customer-journey-influences-your-content-marketing) Tom Staelens mei 4, 2023 ### Get notified on new marketing insights Be the first to know about new B2B Marketing insights to build or refine your marketing activities with the tools and knowledge of today’s industry. [![Logo Upperscore wit](https://blog.upperscore.be/hubfs/Logo%20Upperscore%20wit.png)](https://upperscore-3480348.hs-sites.com) Upperscore Egemstraat 96 9420 ERPE-MERE BE0700.726.218 ![Hubspot provider-badge-color](https://blog.upperscore.be/hs-fs/hubfs/Hubspot%20provider-badge-color.png?width=240&height=206&name=Hubspot%20provider-badge-color.png)   ### HubSpot - [Marketing Hub](https://upperscore-3480348.hs-sites.com/hubspot/marketing-hub) - [Sales Hub](https://upperscore-3480348.hs-sites.com/hubspot/sales-hub) - [Content Hub](https://upperscore-3480348.hs-sites.com/hubspot/content-hub) - [HubSpot implementation](https://upperscore-3480348.hs-sites.com/hubspot/onboarding) - [HubSpot support](https://upperscore-3480348.hs-sites.com/hubspot/support) - [HubSpot training](https://upperscore-3480348.hs-sites.com/solutions/hubspot-training) ### Solutions - [HubSpot revenue sprint](https://upperscore-3480348.hs-sites.com/hubspot-21day-sprint) - [CRM implementation](https://upperscore-3480348.hs-sites.com/crm-implementation) - [Discovery workshop](https://upperscore-3480348.hs-sites.com/discovery-workshop) - [Content marketing](https://upperscore-3480348.hs-sites.com/solutions/content-marketing) ### Resources - [Insights](https://blog.upperscore.be) - [Cases](https://upperscore-3480348.hs-sites.com/cases) - [Guide to CRM-powered marketing](https://get.upperscore.be/whitepaper/guide-to-crm-powered-marketing) - [ROI Calculator](https://get.upperscore.be/roi-calculator) - [TCO Calculator](https://get.upperscore.be/tools/tco-calculator) - [Website grader](https://get.upperscore.be/website-grader) ### Company - [About us](https://upperscore-3480348.hs-sites.com/about) - [Contact us](https://upperscore-3480348.hs-sites.com/contact) © 2026 Company All rights reserved [Privacy Policy](https://3480348.hs-sites.com/privacy-policy) [Powered by Atlas - a B2B SaaS HubSpot theme](https://www.kalungi.com/atlas-hubspot-theme-for-b2b-saas-software) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Tom Staelens", "url" : "https://blog.upperscore.be/author/tom-staelens" }, "dateModified" : "2025-03-06T12:39:04.668Z", "datePublished" : "2023-08-09T10:00:00.000Z", "headline" : "6 things digital marketers can learn from the TV show Suits", "image" : [ "https://blog.upperscore.be/hubfs/Imported_Blog_Media/5-things-digital-marketers-can-learn-from-tv-show-Suits.jpg" ], "mainEntityOfPage" : { "@id" : "https://blog.upperscore.be/things-digital-marketers-can-learn-from-the-tv-show-suits", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.upperscore.be/hubfs/Logo%20Upperscore%20medium.png" }, "name" : "Upperscore" } } ```