--- title: "Case: lead generation recipe for neonwhale | Meet Your Next" description: Read all about how we did lead generation for neonwhale. They are growing steadily with several lead gen tactics and Hubspot CRM image: https://blog.upperscore.be/hubfs/Imported_Blog_Media/case-neonwhale-2.jpg --- [![Logo Upperscore medium](https://blog.upperscore.be/hubfs/Logo%20Upperscore%20medium.png)](https://upperscore-3480348.hs-sites.com) - Solutions ## Solutions Get a good understanding of how exactly we help your business forward ### [HubSpot revenue sprint Turn your HubSpot from a digital graveyard into a Revenue Engine](https://upperscore-3480348.hs-sites.com/hubspot-21day-sprint) ### [Discovery workshop Get tangible results and build lasting relationships with your target audience](https://upperscore-3480348.hs-sites.com/discovery-workshop) ### [HubSpot onboarding We set up your portal, with clean data ,the integrations you need and templates to help you get started](https://upperscore-3480348.hs-sites.com/hubspot/onboarding) ### [HubSpot support Need extra hands, or someone to fix issues? 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How do companies come up with the products that you love to eat and drink? Well, that’s exactly what neonwhale helps companies do.  As a dedicated team of specialists, [neonwhale](https://www.neonwhale.com/) assists other companies in the food industry when coming up with something new. Next to years of experience, they also have their brand of lemonade to prove they know what they are doing. ## The challenge neonwhale is growing its business in an international industry. Targeting the decision-makers in this very niche industry is a real challenge. As neonwhale started to grow, the need for a [CRM](https://3480348.hs-sites.com/crm-implementation) platform arose.  They also need to attract more leads to close more deals and grow the business. The website required some [SEO](https://www.upperscore.be/search-engine-optimization/) work, and there were no ads set up yet. As we often see with smaller companies, taking care of all the marketing, sales and operations is overwhelming, and not everything gets done. ## The solution The first thing we did was gather all the customer-related data we could and import that into the [Hubspot CRM](https://www.upperscore.be/hubspot/). Hubspot was the ideal choice: its very intuitive user interface allows them to work efficiently and focus most of their time on operations. We also trained their team on the CRM so they could hit the ground running. After that, we did some SEO work on their website, adding some content and optimizing pages for search. We also set up Google Ads for neonwhale. We took some time to test and optimize campaigns, and have then expanded these to other European companies with big players in food. ## The results Having customer-related data centralized in one place gave them more insights into their clients. It also gave their team a better way of segmenting contacts and communicating with their target audience. The integration with the website helps them capture leads and sync them seamlessly with their CRM. With Google Ads, we started generating more brand awareness in the food industry, and we started generating more leads. The leads are either companies looking for specialists to help with food development, or for interim management within their teams. All the different tactics combined make for a lead-generation recipe that helps [neonwhale](https://www.neonwhale.com/) grow slowly and steadily. For more details about our approach, [let’s set up a short call](https://get.upperscore.be/book-your-consultation) in which we can go in a bit more detail and answer any questions you have about this case. ### Want similar results? Book a free consultation [BOOK YOUR FREE CONSULTATION](https://get.upperscore.be/book-your-consultation) [HubSpot](https://blog.upperscore.be/tag/hubspot) [Google Ads](https://blog.upperscore.be/tag/google-ads) [Cases](https://blog.upperscore.be/tag/cases) ## Similar posts Marketing automation ### [10 marketing tasks you can automate today to drive ROI](https://blog.upperscore.be/10-marketing-tasks-you-can-automate-today-to-drive-roi) Tom Staelens nov 7, 2024 lead generation ### [Lead nurturing demystified: your path to conversion](https://blog.upperscore.be/lead-nurturing-demystified-your-path-to-conversion) Tom Staelens jun 18, 2024 Marketing automation ### [4 Steps to sales and marketing alignment](https://blog.upperscore.be/4-steps-to-sales-and-marketing-alignment) Tom Staelens nov 16, 2021 ### Get notified on new marketing insights Be the first to know about new B2B Marketing insights to build or refine your marketing activities with the tools and knowledge of today’s industry. 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