Brink’s Solutions Belgium is part of Brink’s, a global leader in cash management, secure logistics, and payment solutions. In Belgium, Brink’s provides innovative services for retailers, SMEs, and enterprises to streamline their cash handling, digital payments, and security needs. Their offering goes beyond traditional cash transport, including end-to-end solutions like Paystation, RetailBox, and smart deposit services, helping businesses operate more securely and efficiently.
Brink’s Solutions Belgium wanted to increase its digital presence, attract new leads, and generate measurable business results online. Their goal was to build a scalable lead generation funnel, increase organic visibility, and improve client upselling opportunities through digital channels.
We launched Google Ads campaigns in Belgium, focusing on high-intent search terms relevant to their business. This immediately captured traffic from businesses looking for exactly what Brink’s has to offer.
At the same time, we expanded the funnel by introducing LinkedIn and Facebook ads, targeting decision-makers in retail and SMEs. We ran tests and tweaked the campaigns on both platforms. These campaigns didn’t just generate clicks: they produced warm leads projected to deliver an 8X ROI.
To establish Brink’s as a thought leader, we rolled out a content strategy with regular posts on the company website and on social media. Blog articles covered practical topics about cash payments, while case-driven posts highlighted customer success stories.
Meanwhile, we strengthened the company’s SEO foundations. Optimized content led to remarkable growth: in just one month, the site recorded a 39% increase from the previous period.
Generating new leads was only part of the challenge. To unlock more value from existing clients, we set up automated nurturing campaigns.
These campaigns introduced a large group of existing customers to Brink’s extended solutions, guiding them from basic services into upsell products like Retailbox. The result was a seamless way to grow revenue without relying solely on new customer acquisition.
For leads in retail, we created “e-commerce light” landing pages. This allowed prospects with a limited number of stores to start their onboarding journey online. Fast, simple, and without the complexity of long sales cycles.
This step was critical in capturing SMEs who wanted quick standard solutions and were ready to act fast.
To ensure the Brink’s marketing teams in Belgium and the Netherlands had clear visibility, we built Looker Studio dashboards. These real-time reports showed exactly where leads came from, how campaigns performed, and what ROI was being generated. This empowered data-driven decisions across both markets and a clear view of the actual ROI of the marketing activities in each region.
Paid search: Nearly 1,000 monthly clicks with a strong 9.37% CTR at just €0.32 CPC, bringing in consistent inbound leads.
Social advertising: High-quality leads from LinkedIn and Facebook, projected to deliver an 8X ROI.
SEO growth: A 39% increase in organic clicks and stronger visibility for high-value keywords.
Engagement: Highly increased pageviews, with longer session times and deeper engagement on the site.
Automation & upsell: Clients were successfully nurtured into new product offerings, increasing customer lifetime value.
SME onboarding: E-commerce-style pages lowered entry barriers and accelerated lead conversion.
With a combination of search marketing, content, social advertising, SEO, automation, and conversion optimization, Brink’s Solutions Belgium transformed its digital presence into a growth engine.
What started as a challenge (building digital visibility and generating leads) evolved into a comprehensive system that not only attracted new clients but also deepened relationships with existing ones.
For a brand as established as Brink’s, this case proves that digital marketing isn’t just about clicks: it’s about building scalable revenue streams in a competitive world.